Peloton Guide

A significant milestone for Peloton, I led key initiatives on the product launch team for the Peloton Guide. I played a pivotal role in introducing and establishing the Peloton Guide as a game-changing addition to Peloton's offerings. I led efforts to effectively communicate the unique features and benefits of this innovative product to a broad audience while ensuring alignment with Peloton's brand identity and reputation for delivering exceptional fitness experiences.

I drove the development of an integrated campaign designed to capture attention, drive engagement, and inspire customers to embrace the Peloton Guide as an indispensable tool in their fitness journeys.