ADCB National Bank

Recognized as an ambitious thought leader in the industry, Abu Dhabi Commercial Bank (ADCB) aimed to align their marketing materials, particularly their annual report, with their dynamic personality. I led the creation of a compelling collection of engaging assets that highlighted ADCB's forward-thinking approach and solidified their position as an industry leader.

I directed the development of the report's intuitive chapter navigation, ensuring a seamless flow through different sections of the organization’s story. I also led the integration of captivating video segments that brought the narrative to life, adding depth and personality to the report while providing dynamic storytelling that connected viewers emotionally and enhanced their understanding of ADCB's mission and impact.