Peloton: Product CGI
I led the direction and production of CGI renders and motion clips for Peloton’s flagship products—Bike, Bike+, Tread, Row, and Guide—along with custom limited-edition bikes. Collaborating with a talented team of 3D artists, I oversaw the creation of detailed renders and motion clips that highlighted the inner workings of each product, including hardware and software walkthroughs.
As a key contributor, I crafted the product imagery and animations featured across key customer touch points, from commercials to web purchasing experiences. These visuals are essential to conveying Peloton’s brand and product ethos.